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Jay Rosenstein
Consultant
Phone: 212.556.6609
E-mail: jrosenstein@icmpartners.com
Jay Rosenstein, a consultant with ICM Partners, develops sports programming for television as well as assists sports properties in their television negotiations.

He has had nearly 40 years of sports television, marketing and public relations experience, serving 15 years in executive positions at CBS, including seven as Vice President in charge of programming at CBS Sports.

In that position, he was responsible for the acquisition, scheduling and administration of all network sports properties, including the NFL, the NBA, Major League Baseball, the NCAA Basketball Tournament, college football, the PGA Tour, Masters and PGA Championship, the Daytona 500, the U.S. Open Tennis Championships and the 1992 and 1994 Olympic Winter Games.

After leaving CBS, he was SVP, Director of Sports and Events for the public relations agency Cohn&Wolfe, where he developed PR programs for such clients as Eli Lilly, Xerox, BMW, Guinness and the NHL.

He later ran programming for WeMedia Sports, which produced broadcast, cable and internet coverage of the 2000 Sydney Paralympic Games. He also served as COO of The Ice Channel, a nascent TV network devoted to figure skating.

Earlier, he had been a VP at Ohlmeyer Communications, where he developed marketing opportunities for newly-crowned world heavyweight champion Mike Tyson with such companies as Kodak and Nintendo.

He began his career as the sports reporter-researcher with Time Magazine, where he reported such cover stories as the 1976 Montreal Olympics, the Pittsburgh Steelers' Steel Curtain, Bernie Parent, Jimmy Connors, Dorothy Hamill and Bobby Riggs.

He received a B.A. in political science from the University of Pittsburgh and a master's degree from the Columbia University Graduate School of Journalism . As a U.S. Naval Officer, he served for three years aboard USS Ponchatoula (AO-148) during the Vietnam War.

He is currently an adjunct professor at New York University's Tisch Center for Sports Management, where he teaches a graduate course in sports broadcasting.
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