Joi Brown Joins ICM Partners as Head of Strategic Partnerships

It is with great pride and enthusiasm that ICM Partners welcomes veteran music industry exec Joi Brown to our team. Bringing over two decades of trailblazing marketing experience in the entertainment industry, Brown will take on her new role continuing to do what she does best: create unique opportunities for others.

“I am so excited to join ICM Partners and get the opportunity to work across all departments to connect our renowned clients with strategically targeted brands,” Brown said. “The marketing world is alive with possibilities, and I can’t wait to dig in and get working for ICM’s tremendous clients.”

In her most recent role as Senior VP of Marketing and Brand Partnerships at Atlantic Records, Brown facilitated strategic campaigns that connected chart-topping artists with some of the world’s biggest brands, including MasterCard, LVMH, L’Oreal, CoverGirl, Puma, McDonald’s, Google Pixel and many more. Partnerships and campaigns she established appeared across platforms and sectors, including TV, print, radio, tour sponsorships, music licensing, and video product placement.

In addition to working with our clients across music, TV, film, sports and other departments, Brown will continue to lead Culture Creators, the influential mentorship organization she founded in 2016 that fosters equal access and opportunities in the entertainment industry for people of color. The program nurtures and empowers the next generation of diverse creators through thought leadership, educational, and networking events, such as their flagship Innovators and Leaders Awards brunch, the 50 Empowered Women campaign in partnership with Elle magazine, and the C2 Summit for HBCU students. Over the years, the success of Culture Creators has grown to establish inclusive opportunities for people of color in finance, technology, and social action, and there are future plans to expand the organization internationally as well.

In a joint statement released by ICM Partners’ Mark Siegel, Worldwide Head of Concerts, Adam Schweitzer, Managing Director of Talent and Branding, and Lorrie Bartlett, Co-head of Talent, the executives said, “We have followed and admired Joi’s career for many years and are excited on many levels to bring her into the ICM Partners family. In addition to being a tremendous marketing executive who will add great value to our clients in all departments, with Culture Creators, she has become a magnet in the Black community to connect aspiring executives with the leaders of our industry. We fully support her efforts and look forward to her leading that organization to new heights.”

Over the next year, Brown will build out a team to help her champion both new and established talent. “There aren’t many opportunities where you get to roll into a corporate situation with an entrepreneurial spirit,” she added. “This opportunity marries my day job with my passion for driving culture and bringing people of color to the table. I’m looking forward to building and growing together with ICM.”

Welcome to the team Joi Brown!