“Bridgerton’s” Next Chapter

ICM Partners is honored to represent the Netflix sensation Bridgerton, executive producer Shonda Rhimes and the show’s leading man, Jonathan Bailey, otherwise known as Lord Anthony Bridgerton. This international hit series broke all viewership records for Netflix in its first season and season two hasn’t skipped a beat. Bridgerton season two was viewed for 193 million hours over its debut weekend, per Netflix’s newly released Top 10 rankings for the week of March 21-27. That impressive three-day viewership is a record-breaker, as Bridgerton season two is now the most-watched Netflix English-language TV title in its premiere weekend in the streamer’s history.

Romance has been the driving force on the show and season two picks it right up. In true Lady Whistledown fashion she announces to the town, “This author has been reliably informed that Lord Anthony Bridgerton intends to dominate the social season. I will have my pen ready to report on any and all of his romantic activities.” A book series by Julia Quinn forms the basis of Bridgerton, and just as season one focused on Daphne and Simon, the protagonists of The Duke and I, season two will now detail Anthony’s search for love.

Netflix has renewed Bridgerton for two additional seasons, with executive producer Shonda sharing that the series hopes to follow all eight children when they are ready. In an interview with The Movie Culture, Rhimes explains how she and the creative team balanced staying true to the spirit of the books while also adapting the story and characters for the screen.

“The magic of Julia Quinn’s books is that they feel incredibly universal, but also really specific,” says Shonda. “You never want to feel like you’re stepping outside the bounds of the world that Julia Quinn created for us, but you also want to be able to expand it and make it more visual for the screen. Some of the things that we’ve done have been about who we’ve cast and how we’ve built out these roles, but we’ve upped the game on, I like to say, the romantic tension of it all. The first season was about the constraints that women feel being trapped in the marriage mart. Season Two builds on that, because we’ve already met Anthony Bridgerton. He’s already part of our world. Through him, we’re seeing his sense of responsibility that goes along with being the person who has to get married. And through Kate Sharma, we’re seeing the sense of responsibility that goes along with being a woman who doesn’t want to get married, but who wants to get her sister married. And that’s wonderful.”

The romance that was nearly palpable in season one has not died down by any means, if anything it is just getting started. ICM Partners couldn’t be more proud of the exceptional work our clients have demonstrated over the course of Bridgerton. We are eager to see what else is in store.